DNA-Amsterdam By Lonneke - Stylemyday collection

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Lonneke designed her own collection for DNA-Amsterdam

The word is out! Lonneke Nooteboom, owner of online Fashion platform stylemyday.nl, influencer and stylist of many well-known Dutch celebrities, this Season is presenting her own collection for the high-end label DNA-Amsterdam.

Collaboration
DNA-Amsterdam has been known for years for its exclusive leather collections which can be obtained in the most beautiful high-end stores in the Netherlands, Belgium and Germany. A collaboration between DNA-Amsterdam and Lonneke happened naturally. Lonneke was regularly spotted in items of the brand. She has the image and lifestyle of a DNA-Amsterdam woman. Her collection is part of the Spring / Summer 2018 collection.

Capsule collection 
With her own collection she clearly shows her deep knowledge for fashion. Her feminine signature style is very close to the current collections of the brand. Her capsule collection consists of a jacket, a pair of trousers and a skirt. It will be sold to the retailers from July till August. The items can be found in selected selling points in December, under the name DNA-Amsterdam By Lonneke.

Fairs
DNA-Amsterdam is available this year at various fairs. To start with, 4, 5 and 6 of July DNA goes to the Premium in Berlin and from 9 till 10 of July will be found at De Modefabriek in Amsterdam, where Lonneke will also join the 9th of July. Curious?  Come by and check us out!